AOS 6.2 has this feature;
Under the WLAN SSID profile;
(Aruba650) (SSID Profile "test") #adver?
advertise-ap-name If enabled, APs that are part of this VAP will
broadcast the AP Name information in the beacons
frames
advertise-location If enabled, APs that are part of this VAP will
broadcast their GPS coordinates in the beacons and
probe response frames
(Aruba650) (SSID Profile "test") #adver
As for adding a name not sure but in Wireshark you could add the BSSID MAC address to the ethers file.