The firmware type must match the license type.
36 is SIP/WMM, 30 is SRP, others are proprietary based on OEM models. If you are loading SIP firmware (131.xxx) - change the license type to 36. If using SRP firmware (122.xxx) keep the license type as 30 (factory default).
The HAT tool makes this easier, but it is possible with just the TFTP server. Took mine about 20 tries to actually complete using TFTP. First try on HAT tool succeeded.