Thanks...that was probably the one place I didn't look because of the "print" nomenclature.
In editing this content...I'm seeing that the URL is "learned" from somehwere else. I want to edit it, probably to include https instead of http.
We use the certificate expiry contect from two different CAs (different purposes). I'm guessing I'll need to branch the certificate expiry content into two different ones and reference them from the two different configuration profiles...so I can tailor the url to go to the right profile/content?