State was "In Progress". I did a wireshark capture from the switch and seems that the gateway always responded with it's LAN IP address. I had configured 10.30.24.3 on the LAN interface gi0/0/2, (VRRP with .1) and my system IP was 10.30.65.1 on VLAN 3365 (which was forced up)
I could see that whenever I tried to form the connection to any of the controller's IP address, the controller responded from IP 10.30.24.3
I upgraded the software to an "early release" version of 8.5.0.0-2.0.0.4_75023, then booted the gw obviously. Not sure whether the firmware upgrade helped, but after that the controller started to respond with 10.30.65.1. So it's working now.