Ideas for ATM16

Ideas Exchange

We want to hear from you on how we can improve our community and looking forward to seeing you share your experience with other members. Take a look at the list below, find the ideas you like or submit your own.

Note: You can submit an official Aruba product feature request by going to Aruba Support Center. In case you need more information on how to submit a feature request, please read our how-to article.


I would like to see a training of sorts on how to configure Aruba IDS/IPS and Rogue detection/protection from a controller standpoint as well as Instant and utilizing Airwave as well.


This may be difficult to create such a lab in an enviroment filled with APs but I believe a discussion on WIPS is key in distinguising Aruba from other vendors and how Aruba approaches this vs other vendors.


I know WIPS can be tricky and all depends on enviroment and customer needs but maybe showcase a few use cases the Aruba team has worked on or seen.

Tech Playground

by swackhap ‎02-17-2016 08:59 PM

Feedback from #ATM15:

Many Aruba partners in attendance had technical displays and smart people manning their booths to answer questions. In addition, there was a great variety of Aruba booths set up to showcase their latest technology. One challenge I had was in finding someone to answer a question about Aruba’s VIA remote-access VPN system. I happened to find an employee that talked with me about it, and it turns out this particular employee was quite involved in the setup of the Tech Playground.

While all the Aruba booths did a good job showing the latest tech, I suggest there be someplace set aside, either a set of booths or a bunch of large whiteboards, manned by TAC folks, technical marketing engineers, or some other experts in all the currently available and supported products. That way, there would be no doubt where someone like me should go to ask a question. Ideas for a name might be “Ask The Expert” or “Technical Solutions Clinic.”

Another idea, to help “newbies” like me get better acquainted with all the Aruba gear, the hardware displays could show all past and present gear produced by Aruba, a kind of F of sorts. The conference organizers could add onto this every year along with tags showing year and month introduced, date of last support, and some technical facts about each controller, AP, and physical appliance.

More Soda, Less Coffee

by swackhap ‎02-17-2016 08:56 PM

Feedback from #ATM15:

During my certified training class, there was one break the first day that provided snacks, though they were almost completely gone by the time my class took our break. Also, I believe that break included soda (Diet Coke FTW!) with ice and cups. Most breaks the rest of the conference included a snack of some kind sponsored by one of Aruba’s partners at the show (popcorn sponsored by MobileIron, for instance). Unfortunately, I don’t remember a single break the rest of the conference that offered soda. Repeated requests for this on Twitter apparently fell on deaf ears, so I purchased some myself from a small casino shop downstairs for a premium. Even some people I talked to that drink coffee (I don’t) said they were getting tired of it and would have enjoyed soda for a change.

Breakout Session Room Sizes

by ‎06-06-2016 12:25 PM

I felt cramped in a few of the rooms.  Some sessions were very popular and the room was to small to hold everyone.  Others had enough room but it was shoulder to shoulder.  I personally prefer when the chairs are not all locked together, I am the type that can not sit still and need more space.  Also I always like to have a table in front of me to lean on, hold a drink etc..


There were one or two sessions in ATM16 that I added to my schedule in advance but was unable to get in the door it was that packed.  I suggest someone scan badges and let the people that planned to attend the session get in first "guarenteed seat" and then let the others in as space is available.  Missing these sessions messed up my schedule and I feel I properly planned for it.  Also it will help people to pre-register so Aruba can plan the room sizes better.

0 Kudos

Slide Decks in Advance Please

by ‎06-06-2016 12:18 PM

ATM15 I was provided a link where I could get the slides prior to a session.  I had all the slide decks downloaded prior to leaving the conference.  ATM16 it took a few weeks to get the slides posted.  If it was available in 2016 it was not well known.  Not sure what the reason is but if there is a way to have them in advance I personally prefer that because it allows me to take better notes and I dont have to worry about snapping pictures of the screen with my mobile.

0 Kudos

Attended the ATM16.  In the evenings when appatizers and drinks were being servers it was hard to find a place to eat due to a lack of tables.  With the foods served it was near impossible to hold a drink, plate and eat at the same time.  The small tall standup tables were great just need a few more please.

0 Kudos


Something I have come across more than once is how to justify certain purchases and changes in environments that are experiencing problems or not even problems but can definately bennefit from certain investments.

I find this quite a challenge with products like Clearpass and Airwave. I would like to see more information on how to justify these types of purchases eventhough the imediate advantages are not imediately vissible to Business desiscion makers.

How do i go about to make it clear what is possible and the unseen possibilities to Budget holders.

For example I hear alot of times how do we control this or do that and being ClearPass certified I can't help but think everytime "hey Clearpass could do this" and as soon as I mention the costs involved with Clearpass (servers, licensing and software costs) everything always goes for a ball of... (whats the nice word ....)....

I try and let them understand that it won't just help with the suggested/requested problem but in other aspects aswell, but that never really succeeds or my explanation and approaches are to technical.

Me not being a sales person and being a Technical mind I understand the advantages, but how do you sell the concept and the advatages to a none technical crowd is quite difficult for me personally.

I have also considered doing the POC approach, but that does pose its own problems - implimenting a solution, proving it works and then still getting the Budget afterwards - budget then doesn't get approved and not being able to run an extended POC then roll back everything that was done causing network disruptions to implement the POC and then also Roll back (it doesn't always sit well with business).......


Yes there is the Sales training and so forth (which I have done and gone through), but it doesn't enable me to get the propper message across of spend the money and we will be able to party like Rockstars.

0 Kudos

Appropriate Tone For The Audience

by swackhap ‎02-17-2016 09:07 PM

Feedback from #ATM15:

I was frankly shocked witnessing the open and verbal hostility towards Cisco at this conference. I’ve been a longtime Cisco customer and I love how Aruba systems like AirWave and ClearPass can interoperate with Cisco gear as well as kit from other vendors. In the interest of full disclosure, I participate in the Cisco Champion program and I use many of their products. No vendor has ever sold me something by putting down their competitor. In fact, when I hear a vendor doing that, it turns me off to considering them at all. You’ve got great equipment, and great people. Some Aruba employees used to work for Cisco, and I talked to several Aruba folks that also didn’t like the hostile tone struck during this conference. When I heard Meg Whitman say “We’re going to beat Cisco” I saw that as totally inappropriate for this audience. It may be appropriate to say internally in a company, and maybe even to your partners. But definitely not to customers who still happily use “the enemy’s” products. You’re classier than that Aruba. Don’t give your competitor any of your airtime (pun intended). Just sell me on the merits of your stuff. I’m smart enough to see the benefits, and that’s why I use your gear.

0 Kudos

Showcase the Conference Network

by swackhap ‎02-17-2016 09:03 PM

Feedback from #ATM15:

I had the opportunity to attend the “Lessons Learned” session presented by the team that built and ran the show network and was enlightened by some of the lessons they learned. My compliments to all involved on providing us a solid wireless experience—I would expect nothing less from Aruba Networks! That being said, there are some improvements that can be made for next year. I understand some may be harder to do than others, but I just wanted to provide some “brainstorm ideas”:

  • Provide IPv6 (I believe this was mentioned as being planned for next year)
  • Don’t use NAT/PAT – Get a block of IPs from the service provider, both IPv4 and IPv6, just for the show. IPv6 especially was designed to eliminate the need for NAT, and I personally know people that have a seething hatred for NAT. My dislike for it isn’t quite that strong, but NAT is commonly (and incorrectly) assumed to be and used for a security mechanism. It’s not.
  • Ensure upstream redundancy – maybe it was there but the presentation didn’t go into that level of detail on the wired network
  • Provide read-only access to AirWave and ClearPass used for the show. This provides 100% transparency for what is going on and would be a HUGE selling point and learning experience for all attendees. An alternative to this would be to set up a NOC of some kind with outward facing screens that provide read-only access for us to take turns on and click around to learn more.
  • Use the network overall to showcase products and technologies made by Aruba and Aruba’s partners. Perhaps physical security cameras attached to the show network with an HP storage array back-end? Aruba isn’t just about wireless anymore—prove it to us with this unique opportunity.


0 Kudos

Mobile App

by swackhap ‎02-17-2016 09:01 PM

Feedback from #ATM15:

As with all great conferences, this one had a mobile app. Available on Android and iOS, it featured an interactive map using BLE beacons placed around the conference center to show accurate indoor location and turn-by-turn directions. The app also included “My Agenda” which is a must for those of us that sign up for classes and forget months later what we signed up for. :-)  The information included in the app was extremely useful, albeit somewhat disorganized. I recommend streamlining it to allow one-touch access to My Agenda and make the Full Agenda more mobile-friendly. Kudos on the successful integration of Meridian technology and being able to showcase that for us! It was fun to look around and find some of the beacons and where they were hiding, and it was great getting popups such as “Welcome To Atmosphere 2015” when I first entered the lobby of the hotel.

One idea for the app would be to permit opt-in location tracking to let other attendees find where we are. This would facilitate impromptu meetings, though it should be opt-in to prevent a potential privacy concerns (a.k.a. “creepiness factor”).

The app included the ability to fill out surveys for each session, which was very convenient! However, asking us to rate the session and speaker isn’t relevant for meals. Please make sure the survey questions are relevant for the type of session. If we check into a room for a session by either being scanned or by location tracking of our phone, a database can then tell if we’ve attended and only ask us to answer survey questions for the sessions we’ve attended. There’s no need to ask me to rate a session that I didn’t attend, and if I attended one that wasn’t on my schedule to begin with, I should be prompted to answer survey questions for THAT session instead.

I also recommend turning the map to the vertical rather than horizontal, as that would more efficiently use screen space on the user’s mobile device.

0 Kudos

Social Media Engagement

by swackhap ‎02-17-2016 08:57 PM

Feedback from #ATM15:

The display of social media was great around the conference center in the form of LCD TVs displaying tweets that used the show’s #ATM15 hashtag. I saw regularly released announcements on Twitter reminding us of certain events (e.g., “Don’t miss out on the most important meal of the day” with a fun graphic showing where breakfast was). I also commend the coordination shown by the social media team early in the week with folks on Twitter, particularly Monday morning when some folks couldn’t get on the wireless. Perhaps more people could be dedicated to “manning the Twitter account” for the week to be more responsive to needs and requests of attendees.

Another way to engage with social media is to take advantage of “influencers” that blog, are active on social media, and folks active on the Airheads Community forum. As I’ve seen at other conferences, I suggest tables with plenty of power plugs either at the keynote or in a separate “hang space” where the keynotes get live-streamed to where influencers can take notes, write blogs, and engage in social media outlets like Twitter. The marketing value of these influencers can’t be underestimated. Check out the podcast called “Geek Whisperers” for more ideas on this.

0 Kudos

Meal Improvement Ideas

by swackhap ‎02-17-2016 08:54 PM

Feedback from last year's #ATM15:

During my training sessions, before the official kickoff, meals provided were mainly bagels, cereal, muffins, and fresh fruit for breakfast (pretty good) and boxed meals for lunch (meh). The first day’s lunch was good with plain chips, apple, cookie, and choice of veggie, ham, or turkey (if I recall correctly). The second day’s boxed lunch included the apple and cookie, but the sandwiches were what I would consider fairly exotic and the chips were all choices that I personally didn’t appreciate. Fortunately there are many restaurants in the hotel that are just a short walk away. All meals had great camaraderie with attendees and great conversations.

After the official kick-off, meals were all hot buffet-style and tables were all set with silverware and glasses in advance. The plates were large and allowed us to get all the food we wanted without having to waste time going back for seconds. However, attendees would sometimes waste time looking for a spot at a table that didn’t already have used cutlery. Also, one would have to wait (though not more than a couple minutes) for conference center staff to come by with a pitcher of the meal’s drink selection and fill up your glass.

I suggest Aruba save some money and just provide silverware and napkins as we go through the buffet lines. Then have drink stations scattered around the room for us to choose from. Notably missing from EVERY meal was any selection of soda. This was really unacceptable to a lot of folks who like to have our caffeine but don’t drink coffee. Put some coolers with iced-down cans of soda and let us just grab our own. Even at breakfast. That way we can take a can with us to our first session after breakfast.

0 Kudos

Please incorporate a standard slide deck that includes a “PLEASE SILENCE YOUR ELECTRONIC DEVICES” so we can show the speaker and other attendees the respect they deserve. Also last slide of the deck could say “remember to fill out your survey.”

0 Kudos

I would like to see a training of sorts on how to configure Aruba IDS/IPS and Rogue detection/protection from a controller standpoint as well as Instant and utilizing Airwave as well.


This may be difficult to create such a lab in an enviroment filled with APs but I believe a discussion on WIPS is key in distinguising Aruba from other vendors and how Aruba approaches this vs other vendors.


I know WIPS can be tricky and all depends on enviroment and customer needs but maybe showcase a few use cases the Aruba team has worked on or seen.