Hi,
VIA installation creates application shortcut so that it can be displayed for all users.
For the windows 7, the location of the folder is "C:\Users\Public\Desktop".
If you dont see the VIA shortcut (.lnk file) created in this folder, installer might have missed it.
To check if it is a miss, collect msi Install log by adding "/l*v log.txt" to the msi command line. Either post the log file here of look for log the containing "AN_CA_CreateDesktopShortcut".